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Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors - Jaynie L. Smith, William G. Flanagan
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Jaynie L. Smith, William G. Flanagan:

Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors - nouveau livre

ISBN: 9780385517096

ID: 978038551709

Why should I do business with you… and not your competitor?Whether you are a retailer, manufacturer, distributor, or service provider – if you cannot answer this question, you are surely losing customers, clients and market share. This eye-opening book reveals how identifying your competitive advantages (and trumpeting them to the marketplace) is the most surefire way to close deals, retain clients, and stay miles ahead of the competition.The five fatal flaws of most companies:• They don’t have a competitive advantage but think they do• They have a competitive advantage but don’t know what it is—so they lower prices instead• They know what their competitive advantage is but neglect to tell clients about it• They mistake “strengths” for competitive advantages• They don’t concentrate on competitive advantages when making strategic and operational decisionsThe good news is that you can overcome these costly mistakes – by identifying your competitive advantages and creating new ones. Consultant, public speaker, and competitive advantage expert Jaynie Smith will show you how scores of small and large companies substantially increased their sales by focusing on their competitive advantages. When advising a CEO frustrated by his salespeople’s inability to close deals, Smith discovered that his company stayed on schedule 95 percent of the time – an achievement no one else in his industry could claim. By touting this and other competitive advantages to customers, closing rates increased by 30 percent—and so did company revenues.Jack Welch has said, “If you don’t have a competitive advantage, don’t compete.” This straight-to-the-point book is filled with insightful stories and specific steps on how to pinpoint your competitive advantages, develop new ones, and get the message out about them.  Jaynie L. Smith, William G. Flanagan, Books, Business and Finance, Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors Books>Business and Finance, The Crown Publishing Group

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Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors - Jaynie L. Smith#William G. Flanagan
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Jaynie L. Smith#William G. Flanagan:

Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors - nouveau livre

ISBN: 9780385517096

ID: 4947de57180baf9160b5f94f1db4a459

Give Customers A Reason To Choose You Over Your Competitors Why should I do business with you... and not your competitor? Whether you are a retailer, manufacturer, distributor, or service provider - if you cannot answer this question, you are surely losing customers, clients and market share. This eye-opening book reveals how identifying your competitive advantages (and trumpeting them to the marketplace) is the most surefire way to close deals, retain clients, and stay miles ahead of the competition. The five fatal flaws of most companies: - They don't have a competitive advantage but think they do - They have a competitive advantage but don't know what it is-so they lower prices instead - They know what their competitive advantage is but neglect to tell clients about it - They mistake "strengths" for competitive advantages - They don't concentrate on competitive advantages when making strategic and operational decisions The good news is that you can overcome these costly mistakes - by identifying your competitive advantages and creating new ones. Consultant, public speaker, and competitive advantage expert Jaynie Smith will show you how scores of small and large companies substantially increased their sales by focusing on their competitive advantages. When advising a CEO frustrated by his salespeople's inability to close deals, Smith discovered that his company stayed on schedule 95 percent of the time - an achievement no one else in his industry could claim. By touting this and other competitive advantages to customers, closing rates increased by 30 percent-and so did company revenues. Jack Welch has said, "If you don't have a competitive advantage, don't compete." This straight-to-the-point book is filled with insightful stories and specific steps on how to pinpoint your competitive advantages, develop new ones, and get the message out about them. Bücher / Fremdsprachige Bücher / Englische Bücher 978-0-385-51709-6, Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc)

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Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors - Jaynie Smith
Livre non disponible
(*)
Jaynie Smith:
Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors - nouveau livre

ISBN: 9780385517096

ID: 154258604

Why should I do business with you... and not your competitor? Whether you are a retailer, manufacturer, distributor, or service provider - if you cannot answer this question, you are surely losing customers, clients and market share. This eye-opening book reveals how identifying your competitive advantages (and trumpeting them to the marketplace) is the most surefire way to close deals, retain clients, and stay miles ahead of the competition. The five fatal flaws of most companies: - They don´t have a competitive advantage but think they do - They have a competitive advantage but don´t know what it is-so they lower prices instead - They know what their competitive advantage is but neglect to tell clients about it - They mistake ´´strengths´´ for competitive advantages - They don´t concentrate on competitive advantages when making strategic and operational decisions The good news is that you can overcome these costly mistakes - by identifying your competitive advantages and creating new ones. Consultant, public speaker, and competitive advantage expert Jaynie Smith will show you how scores of small and large companies substantially increased their sales by focusing on their competitive advantages. When advising a CEO frustrated by his salespeople´s inability to close deals, Smith discovered that his company stayed on schedule 95 percent of the time - an achievement no one else in his industry could claim. By touting this and other competitive advantages to customers, closing rates increased by 30 percent-and so did company revenues. Jack Welch has said, ´´If you don´t have a competitive advantage, don´t compete.´´ This straight-to-the-point book is filled with insightful stories and specific steps on how to pinpoint your competitive advantages, develop new ones, and get the message out about them. Give Customers A Reason To Choose You Over Your Competitors Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc)

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Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors - Smith, Jaynie L.; Flanagan, William G.
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Smith, Jaynie L.; Flanagan, William G.:
Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors - edition reliée, livre de poche

2006, ISBN: 9780385517096

ID: 13421203060

Hardcover, Gebraucht, guter Zustand, Ex-Library Book-will contain Library Markings. Book shows minor use. Cover and Binding have minimal wear, and the pages have only minimal creases. Free State Books. Never settle for less., [PU: Crown Business]

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Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors - Jaynie L. Smith, William G. Flanagan
Livre non disponible
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Jaynie L. Smith, William G. Flanagan:
Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors - edition reliée, livre de poche

ISBN: 9780385517096

ID: 910793901

Crown Business. Hardcover. GOOD. Gently used may contain ex-library markings, possibly has some light highlighting, textual notations, and or underlining. Text is still easily readable., Crown Business

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Détails sur le livre
Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors
Auteur:

Smith, Jaynie

Titre:

Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors

ISBN:

0385517092

By sharing scores of stories from her decades of consulting experience, Smith reveals how to identify a company's competitive advantages and turn them into powerful weapons of persuasion in the fight for market share.

Informations détaillées sur le livre - Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors


EAN (ISBN-13): 9780385517096
ISBN (ISBN-10): 0385517092
Version reliée
Date de parution: 2006
Editeur: BROADWAY BOOKS
228 Pages
Poids: 0,324 kg
Langue: eng/Englisch

Livre dans la base de données depuis 06.06.2007 16:06:40
Livre trouvé récemment le 14.11.2016 15:25:41
ISBN/EAN: 0385517092

ISBN - Autres types d'écriture:
0-385-51709-2, 978-0-385-51709-6

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