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The Oxford Handbook Of Corporate Reputation
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The Oxford Handbook Of Corporate Reputation - nouveau livre

ISBN: 9780199596706

ID: 11988792

What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them? Over the last twenty years the answers to these questions have become increasingly important-and increasingly problematic-for scholars and practitioners seeking. What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them? Over the last twenty years the answers to these questions have become increasingly important-and increasingly problematic-for scholars and practitioners seeking to understand the creation, management, and role of reputation in corporate life. This Handbook intends to bring definitional clarity to these issues, giving an account of extant research and theory and offering guidance about where scholarship on corporate reputation might most profitably head. Eminent scholars from a variety of disciplines, such as management, sociology, economics, finance, history, marketing, and psychology, have contributed chapters to provide state of the art definitions of corporate reputation; differentiate reputation from other constructs and intangible assets; offer guidance on measuring reputation; consider the role of reputation as a corporate asset and how a variety of factors, including stage of life, nation of origin, and the stakeholders considered affect its ability to create value; and explore corporate reputation's role more broadly as a regulatory mechanism. Finally, they also discuss how to manage and grow reputations, as well as repair them when they are damaged. In discussing these issues this Handbook aims to move the field of corporate reputation research forward by demonstrating where the field is now, addressing some of the perpetual problems of definition and differentiation, and suggesting future research directions. Books, Society and Social Sciences~~Sociology & Anthropology~~Sociology, The Oxford Handbook Of Corporate Reputation~~Book~~9780199596706, , , , , , , , , ,, [PU: Oxford University Press]

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The Oxford Handbook of Corporate Reputation - Barnett, Michael L.; Pollock, Timothy G.
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Barnett, Michael L.; Pollock, Timothy G.:

The Oxford Handbook of Corporate Reputation - nouveau livre

ISBN: 9780199596706

ID: 978149

What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them?Over the last twenty years the answers to these questions have become increasingly important-and increasingly problematic-for scholars and practitioners seeking to understand the creation, management, and role of reputation in corporate life. This Handbook intends to bring definitional clarity to these issues, giving an account of extant research and theory and offering guidance about where scholarship on corporate reputation might most profitably head. Eminent scholars from a variety ofdisciplines, such as management, sociology, economics, finance, history, marketing, and psychology, have contributed chapters to provide state of the art definitions of corporate reputation; differentiate reputation from other constructs and intangible assets; offer guidance on measuring reputation;consider the role of reputation as a corporate asset and how a variety of factors, including stage of life, nation of origin, and the stakeholders considered affect its ability to create value; and explore corporate reputation's role more broadly as a regulatory mechanism. Finally, they also discuss how to manage and grow reputations, as well as repair them when they are damaged.In discussing these issues this Handbook aims to move the field of corporate reputation research forward by demonstrating where the field is now, addressing some of the perpetual problems of definition and differentiation, and suggesting future research directions. Business Business eBook, Oxford University Press

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The Oxford Handbook of Corporate Reputation (Oxford Handbooks) - Michael L. Barnett, Timothy G. Pollock, Michael L. Barnett
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Michael L. Barnett, Timothy G. Pollock, Michael L. Barnett:
The Oxford Handbook of Corporate Reputation (Oxford Handbooks) - edition reliée, livre de poche

2012

ISBN: 0199596700

[SR: 1737606], Hardcover, [EAN: 9780199596706], OUP Oxford, OUP Oxford, Book, [PU: OUP Oxford], 2012-07-19, OUP Oxford, Title: Oxford Handbook of Corporate Reputation Binding: Hardcover Author: Michael L Barnett Publisher: Oxford University Press, 268297, Organisational Theory & Behaviour, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268325, Public Relations, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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The Oxford Handbook of Corporate Reputation - Michael L. Barnett
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Michael L. Barnett:
The Oxford Handbook of Corporate Reputation - edition reliée, livre de poche

ISBN: 9780199596706

ID: 9780199596706

The Oxford Handbook of Corporate Reputation The-Oxford-Handbook-of-Corporate-Reputation~~Michael-L-Barnett Business>Management>Mgt/Leadership Hardcover, Oxford University Press

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Oxford Handbook of Corporate Reputation - Michael L. Barnett; Timothy G. Pollock
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Michael L. Barnett; Timothy G. Pollock:
Oxford Handbook of Corporate Reputation - edition reliée, livre de poche

2012, ISBN: 9780199596706

ID: 20313638

Hardcover, Buch, [PU: Oxford University Press]

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Détails sur le livre
The Oxford Handbook of Corporate Reputation
Auteur:

Michael L. Barnett

Titre:

The Oxford Handbook of Corporate Reputation

ISBN:

0199596700

Informations détaillées sur le livre - The Oxford Handbook of Corporate Reputation


EAN (ISBN-13): 9780199596706
ISBN (ISBN-10): 0199596700
Version reliée
Date de parution: 2012
Editeur: OXFORD UNIV PR
512 Pages
Poids: 0,748 kg
Langue: Englisch

Livre dans la base de données depuis 22.11.2007 07:11:57
Livre trouvé récemment le 03.01.2017 19:11:01
ISBN/EAN: 0199596700

ISBN - Autres types d'écriture:
0-19-959670-0, 978-0-19-959670-6

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