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Marketing Management (14th Edition) - Philip T. Kotler, Kevin Lane Keller
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Philip T. Kotler, Kevin Lane Keller:

Marketing Management (14th Edition) - edition reliée, livre de poche

ISBN: 0132102927

[SR: 80747], Hardcover, [EAN: 9780132102926], Pearson, Pearson, Book, [PU: Pearson], Pearson, Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity customer value analysis database marketing e-commerce value networks hybrid channels supply chain management segmentation targeting positioning and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management.[...], 935818, Marketing, 935820, Direct, 935762, Global, 935824, Industrial, 935826, Multilevel, 935828, Product Management, 935830, Research, 935832, Telemarketing, 935750, Web Marketing, 935812, Marketing & Sales, 935522, Business & Investing, 927726, Subjects, 916520, Books, 952334, Marketing, 952336, Direct, 952340, Global, 952342, Industrial, 952344, Multilevel, 952346, Product Management, 952348, Research, 952350, Telemarketing, 952352, Web Marketing, 952328, Marketing & Sales, 952272, Business Management, 950756, Professional & Technical, 927726, Subjects, 916520, Books, 15305671, Marketing, 15305441, Business & Finance, 15115321, Textbooks, 927726, Subjects, 916520, Books

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Marketing Management (14th Edition) - Philip T. Kotler, Kevin Lane Keller
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Philip T. Kotler, Kevin Lane Keller:

Marketing Management (14th Edition) - edition reliée, livre de poche

ISBN: 0132102927

[SR: 32233], Hardcover, [EAN: 9780132102926], Pearson, Pearson, Book, [PU: Pearson], Pearson, Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.   Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.   Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment plat, 2683, Management, 2675, Management & Leadership, 3, Business & Money, 1000, Subjects, 283155, Books, 2702, Marketing, 2703, Direct, 2705, Global, 2706, Industrial, 2707, Multilevel, 2708, Product Management, 2709, Research, 2710, Telemarketing, 3563, Web Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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Marketing Management - Philip T. Kotler, Kevin Lane Keller
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Philip T. Kotler, Kevin Lane Keller:
Marketing Management - nouveau livre

ISBN: 9780132102926

ID: 978013210292

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform. Philip T. Kotler, Kevin Lane Keller, Books, Business and Finance, Marketing and Sales, Marketing Management Books>Business and Finance>Marketing and Sales, Pearson Education

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Marketing Management (14th Edition) - Philip Kotler; Kevin Keller
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Philip Kotler; Kevin Keller:
Marketing Management (14th Edition) - livre d'occasion

ISBN: 0132102927

ID: 6780936

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. ? Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. ? Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson's online tutorial and assessment platform. business,business and finance,business and investing,education and reference,global,management,management and leadership,marketing,marketing and sales,textbooks Marketing & Sales, Pearson

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Marketing Management (14th Edition) - Philip Kotler; Kevin Keller
Livre non disponible
(*)
Philip Kotler; Kevin Keller:
Marketing Management (14th Edition) - livre d'occasion

ISBN: 0132102927

ID: 6780936

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. ? Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. ? Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson's online tutorial and assessment platform. business and finance,business and investing,education and reference,global,management,management and leadership,marketing,marketing and sales,textbooks Marketing & Sales, Pearson

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Détails sur le livre
Marketing Management
Auteur:

Kotler, Philip; Keller, Kevin

Titre:

Marketing Management

ISBN:

0132102927

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. "Marketing Management" is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson's online tutorial and assessment platform.

Informations détaillées sur le livre - Marketing Management


EAN (ISBN-13): 9780132102926
ISBN (ISBN-10): 0132102927
Version reliée
Livre de poche
Date de parution: 2011
Editeur: Prentice Hall
657 Pages
Poids: 1,697 kg
Langue: eng/Englisch

Livre dans la base de données depuis 10.02.2011 16:42:01
Livre trouvé récemment le 12.12.2016 12:55:00
ISBN/EAN: 0132102927

ISBN - Autres types d'écriture:
0-13-210292-7, 978-0-13-210292-6

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