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Strategic Management of Technology and Innovation - Robert Burgelman, Clayton Christensen, Steven Wheelwright
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Robert Burgelman, Clayton Christensen, Steven Wheelwright:

Strategic Management of Technology and Innovation - livre d'occasion

ISBN: 0073381543

ID: 6084197

The 5th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy. Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminar readings and case studies. Almost all of the cases deal with recent events and situations, including several that are concerned with the impact of the Internet. A few "classics" have been retained, however, because they capture a timeless issue or problem in such a definitive way that the historical date of their writing is irrelevant. accounting,business,business and finance,business and investing,business and management,business mathematics,computer science,computer technology,computers and technology,education and reference Software, McGraw-Hill Education

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Strategic Management of Technology and Innovation - Robert Burgelman, Clayton Christensen, Steven Wheelwright
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Robert Burgelman, Clayton Christensen, Steven Wheelwright:

Strategic Management of Technology and Innovation - nouveau livre

ISBN: 9780073381541

ID: 978007338154

The 5th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy. Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminar readings and case studies. Almost all of the cases deal with recent events and situations, including several that are concerned with the impact of the Internet. A few classics have been retained, however, because they capture a timeless issue or problem in such a definitive way that the historical date of their writing is irrelevant. Robert Burgelman, Clayton Christensen, Steven Wheelwright, Books, Business and Finance, Strategic Management of Technology and Innovation Books>Business and Finance, McGraw-Hill Education

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Strategic Management of Technology and Innovation (5th International Edition) - Robert A. Burgelman
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Robert A. Burgelman:
Strategic Management of Technology and Innovation (5th International Edition) - Livres de poche

2008

ISBN: 0073381543

ID: 13765930071

[EAN: 9780073381541], Neubuch, [PU: McGraw-Hill], International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking![3290sMGStrasTManBurge]

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Strategic Management of Technology and Innovation - Burgelman, Robert; Christensen, Clayton; Wheelwright, Steven
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Burgelman, Robert; Christensen, Clayton; Wheelwright, Steven:
Strategic Management of Technology and Innovation - edition reliée, livre de poche

2008, ISBN: 0073381543

ID: 19868641085

[EAN: 9780073381541], [PU: McGraw-Hill Education], Technology|General, Technology|Technical & Manufacturing Industries & Trades, Business & Economics|General, Business & Economics|Management, Standard shipping. Ships with Tracking Number! International Shipping available. Ships with Tracking Number! May not contain Access Codes or Supplements. Buy with confidence, excellent customer service! d

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Strategic Management of Technology and Innovation - Robert A. Burgelman
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Robert A. Burgelman:
Strategic Management of Technology and Innovation - Livres de poche

ISBN: 9780073381541

ID: 793089213

Edition:5. This is a brand new book, we will deliver it in 2-5 business days at your doorstep! BOOK ONLY! NO ACCESS CARDS, EXTRA MATERIALS ETC. NOTE: We deliver the International Edition with paperback/softcover. The content is exactly the same as the expensive US edition. Only the cover is different and the price is much lower!

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Détails sur le livre
Strategic Management of Technology and Innovation
Auteur:

Burgelman, Robert A.; Christensen, Clayton M.; Wheelwright, Steven C.

Titre:

Strategic Management of Technology and Innovation

ISBN:

0073381543

Strategic Management of Technology and Innovation

Informations détaillées sur le livre - Strategic Management of Technology and Innovation


EAN (ISBN-13): 9780073381541
ISBN (ISBN-10): 0073381543
Version reliée
Livre de poche
Date de parution: 2008
Editeur: MCGRAW HILL BOOK CO
1280 Pages
Poids: 2,431 kg
Langue: eng/Englisch

Livre dans la base de données depuis 09.01.2008 06:51:10
Livre trouvé récemment le 14.09.2016 18:30:31
ISBN/EAN: 0073381543

ISBN - Autres types d'écriture:
0-07-338154-3, 978-0-07-338154-1

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