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Retailing Management - Michael Levy, Barton Weitz
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Michael Levy, Barton Weitz:

Retailing Management - nouveau livre

ISBN: 9780073381046

ID: 978007338104

Retailing Management by Levy and Weitz is the best-selling textbook in the retailing market. Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields.Known for its strategic look at retailing and current coverage, this new 7th edition continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text’s readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems. The text’s logical organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting.The text provides a balanced treatment of strategic, “how to,” and conceptual material, in a highly readable and interesting format. The seventh edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization; customer relationship management programs; multi-channel retailing; supply chain management, the use of the Internet to improve operating efficiencies and customer service; and legal, ethical and cooperate social responsibility issues.. Students indicate that this text is a “good read” because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout. Michael Levy, Barton Weitz, Books, Business and Finance, Marketing and Sales, Retailing Management Books>Business and Finance>Marketing and Sales, McGraw-Hill Education

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Retailing Management - Michael Levy, Barton Weitz
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Michael Levy, Barton Weitz:

Retailing Management - livre d'occasion

ISBN: 0073381047

ID: 4760739

Retailing Management by Levy and Weitz is the best-selling textbook in the retailing market. Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields. Known for its strategic look at retailing and current coverage, this new 7th edition continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text's readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems. The text's logical organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting. The text provides a balanced treatment of strategic, "how to," and conceptual material, in a highly readable and interesting format. The seventh edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization; customer relationship management programs; multi-channel retailing; supply chain management, business and finance,business and investing,education and reference,industries and professions,management,management and leadership,marketing,marketing and sales,retailing,sales and selling Marketing & Sales, McGraw-Hill Education

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Retailing Management - Weitz, Barton, Levy, Michael
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Weitz, Barton, Levy, Michael:
Retailing Management - edition reliée, livre de poche

2008

ISBN: 9780073381046

ID: 13539658898

Hardcover, Tweedehands, May have highlighting or writing depending on stock, best looking books go first. Book only no supplementary matrials included. PLEASE NOTE. if the book is Very good good or acceptable it may come with a Rental used sticker on the front cover this is NOT a rental, it is hard to remove all the stickers. Regualar media mail for 3.99 Takes quite a while I would suggest priority maile. If regular shipped it will be 4-14 days...If priority it will be in 2-4 days...PLEASE NOTE. if the book. , [PU: McGraw-Hill Education]

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Retailing Management - Michael Levy
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Michael Levy:
Retailing Management - edition reliée, livre de poche

2008, ISBN: 0073381047

[SR: 2338749], Hardcover, [EAN: 9780073381046], McGraw-Hill Higher Education, McGraw-Hill Higher Education, Book, [PU: McGraw-Hill Higher Education], 2008-05-01, McGraw-Hill Higher Education, 268230, Retail, 659910, Distribution, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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Retailing Management - Michael Levy
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Michael Levy:
Retailing Management - edition reliée, livre de poche

2008, ISBN: 0073381047

[SR: 2288632], Hardcover, [EAN: 9780073381046], McGraw-Hill Higher Education, McGraw-Hill Higher Education, Book, [PU: McGraw-Hill Higher Education], 2008-05-01, McGraw-Hill Higher Education, 268230, Retail, 659910, Distribution, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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Détails sur le livre
Retailing Management
Auteur:

Levy, Michael; Weitz, Barton A.

Titre:

Retailing Management

ISBN:

0073381047

Helps expose students to retailing and prepare them for a career in retailing and related fields. This book is organized around a model of strategic decision-making. It allows readers to learn about the process of strategic decisions before moving on to decision implementation. It covers such topics as globalization and multi-channel retailing.

Informations détaillées sur le livre - Retailing Management


EAN (ISBN-13): 9780073381046
ISBN (ISBN-10): 0073381047
Version reliée
Date de parution: 2008
Editeur: MCGRAW HILL BOOK CO
702 Pages
Poids: 1,755 kg
Langue: eng/Englisch

Livre dans la base de données depuis 04.05.2008 08:53:05
Livre trouvé récemment le 18.09.2016 02:11:16
ISBN/EAN: 0073381047

ISBN - Autres types d'écriture:
0-07-338104-7, 978-0-07-338104-6

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