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Essentials of Marketing Research - Hair, Jr., Joseph, Wolfinbarger, Mary, Bush, Robert, Ortinau, David
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Hair, Jr., Joseph, Wolfinbarger, Mary, Bush, Robert, Ortinau, David:

Essentials of Marketing Research - Première édition

2007, ISBN: 9780073381022

Livres de poche

McGraw-Hill/Irwin, Paperback, Auflage: 1, 400 Seiten, Publiziert: 2007-07-02T00:00:01Z, Produktgruppe: Book, 0.7 kg, Verkaufsrang: 6250715, Textbook Rental ASINs, Specialty Stores, Books,… Plus…

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Jr. Hair, Mary Wolfinbarger, Robert Bush, David Ortinau:

Essentials of Marketing Research - Livres de poche

2007, ISBN: 0073381020

[EAN: 9780073381022], Gebraucht, guter Zustand, [PU: McGraw-Hill/Irwin], Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that… Plus…

NOT NEW BOOK. Frais d'envoi EUR 8.35 Hippo Books, Hammond, IN, U.S.A. [50294793] [Rating: 5 (von 5)]
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Essentials of Marketing Research - Jr. Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
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Jr. Hair, Mary Wolfinbarger, Robert Bush, David Ortinau:
Essentials of Marketing Research - Livres de poche

2007

ISBN: 0073381020

[EAN: 9780073381022], Used, good, [PU: McGraw-Hill/Irwin], Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect t… Plus…

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Jr. Hair, Mary Wolfinbarger, Robert Bush, David Ortinau:
Essentials of Marketing Research - Livres de poche

ISBN: 9780073381022

McGraw-Hill/Irwin. Paperback. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex … Plus…

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Bush, Robert P., Ortinau, David J., Wolfinbarger, Mary F., Hair, Joseph F., Jr:
Essentials of Marketing Research - livre d'occasion

ISBN: 9780073381022

McGraw-Hill Higher Education. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects., McGraw-Hill Higher Education, 3

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Détails sur le livre
Essentials of Marketing Research

"Essentials of Marketing Research" concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. "Essentials of Marketing Research" gives your students a strong command of market research principles, while being short enough to use alongside your favorite cases or projects.

Informations détaillées sur le livre - Essentials of Marketing Research


EAN (ISBN-13): 9780073381022
ISBN (ISBN-10): 0073381020
Livre de poche
Date de parution: 2007
Editeur: McGraw-Hill/Irwin
382 Pages
Poids: 0,667 kg
Langue: eng/Englisch

Livre dans la base de données depuis 2008-01-23T17:09:47+01:00 (Paris)
Page de détail modifiée en dernier sur 2024-02-16T17:22:58+01:00 (Paris)
ISBN/EAN: 0073381020

ISBN - Autres types d'écriture:
0-07-338102-0, 978-0-07-338102-2
Autres types d'écriture et termes associés:
Auteur du livre: joseph robert, orti, bush, ortinau, david hair
Titre du livre: essentials marketing research, international marketing research


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